L'oreal Brow Artist Plumper vs Benefit Gimme Brow

Is it a dupe?

What is the difference?

First up is the difference in price and in the actual amount that you get in the products!
L'oreal : 7ml at £5.49
Benefit : 3.0g at £17.50

The Benefit brush is smaller than the L'oreal offering. However, the L'oreal is still relatively small comparing to the Maybelline Brow Drama and the Rimmel Brow Gels.

The top swatch is the L'oreal and the bottom is Benefit.

While my Benefit is (perhaps) finishing, the formula is generally drier than the L'oreal and slightly ashier.

I actually would repurchase L'oreal Brow Artist Plumper as I am very happy with it and would rather not spend the amount on Benefit if the L'oreal is just as good for me!